Everything you need to know about social media marketing.

We used to talk about reach a lot and how important it was to reach as many individuals as possible with our content. This is still true but retention is now one of the most important social media metrics to track.

In a recent Instagram Reel, Adam Mosseri, head of Instagram, shares his advice on one of the most common questions from creators: how often should you post on Instagram? His guidance focuses on the importance of consistency, quality over quantity, and truly understanding your audience to build a sustainable, engaging presence on the platform.