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Instagram SEO in 2026

In 2026, hashtags are no longer the hero of discoverability: Instagram SEO is. If you want to get found on Instagram (and even on Google!), it’s time to start thinking about keywords, searchable captions, and optimized bios. This post breaks down how Instagram SEO works, why it matters, and how to make your content more visible online.

Jan 153 min read

How Often Should You Post on Instagram?

In a recent Instagram Reel, Adam Mosseri, head of Instagram, shares his advice on one of the most common questions from creators: how often should you post on Instagram? His guidance focuses on the importance of consistency, quality over quantity, and truly understanding your audience to build a sustainable, engaging presence on the platform.

Apr 28, 20252 min read