Everything you need to know about social media marketing.

In 2026, hashtags are no longer the hero of discoverability: Instagram SEO is. If you want to get found on Instagram (and even on Google!), it’s time to start thinking about keywords, searchable captions, and optimized bios. This post breaks down how Instagram SEO works, why it matters, and how to make your content more visible online.

Choosing the right social media platform for your business in 2025 isn’t about following every trend, it’s about knowing your audience, understanding each platform’s strengths, and aligning your content with where you can show up consistently. This guide breaks it all down for entrepreneurs ready to grow strategically.

Hashtags are no longer the magic trick they used to be on Instagram. According to Adam Mosseri, it’s time to shift our focus toward content relevance, engagement, and search optimization. Here’s what that means for your 2025 social media strategy.

Engagement is the heartbeat of social media. Whether you're a small business, a creator, or a marketer, interacting with your audience helps build trust, boost brand loyalty, and grow your online presence. In this post, we break down 5 easy and actionable tips to help increase your social media engagement — from using hashtags strategically to leveraging user-generated content.