How Often Should You Post on Instagram?

In a recent Instagram Reel, head of Instagram Adam Mosseri addressed one of the most frequently asked questions from creators: “How often should I post on Instagram?” In the short video, he offers insights and valuable guidance for social media content creators aiming to optimize their presence on the platform.

How Often Should You Post on Instagram?

According to Mosseri, there isn't a one-size-fits-all answer. Instead, he suggests to concentrate on consistency and understanding your audience. Let's have a look at why these two elements are important when you are planning your social media content schedule.

There are two ways of seeing this; you either post everyday to try to get your metrics up and stay on top on your audience's mind. It goes without saying that posting regularly also helps keep your content fresh in followers' feeds. Additionally, it can also help with the algorithm, showing that you are an active user, which can enhance visibility.

But it can also backfire and be seen as spammy, which might deter your audience and you risk losing followers this way.

Posting Frequency & Schedule

Start with a posting frequency of two to three times a week on the platforms where you audience hangs out the most. Don't spread yourself too thin across all the platforms with daily content because content creator burnouts are real. In his video, Mosseri also highlights that quality should not be sacrificed for quantity. It's better to post less frequently with high-quality content than to post daily with content that doesn't resonate with your audience.

Getting to know your audience is an important step of the content creation process for social media. It's during the social media audit that you can learn more about where you audience hangs out, where they are located, which language they speak, what time of the day they are most active. This kind of data will help you better plan your content and choose times & days where you know you might get more engagement and interactions.

Key Takeaways for Content Creators

• Consistency is the key: try to establish a realistic posting schedule that you can maintain over time.

• Choose quality over quantity: focus on creating engaging, high-quality content that resonates with your audience and provides value instead of just posting for posting.

• Get to know your audience: always audit your audience before you start creating content. When are they most active? Adjust your posting schedule accordingly.

For more insights from Adam Mosseri, you can view the original Reel here: (Adam Mosseri | I've been getting questions on how often you should ...)

Happy marketing!