Everything you need to know about social media marketing.

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Instagram SEO in 2026

In 2026, hashtags are no longer the hero of discoverability: Instagram SEO is. If you want to get found on Instagram (and even on Google!), it’s time to start thinking about keywords, searchable captions, and optimized bios. This post breaks down how Instagram SEO works, why it matters, and how to make your content more visible online.

Jan 153 min read

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What is the Best Social Media Platform for my Business?

Choosing the right social media platform for your business in 2025 isn’t about following every trend, it’s about knowing your audience, understanding each platform’s strengths, and aligning your content with where you can show up consistently. This guide breaks it all down for entrepreneurs ready to grow strategically.

Jun 7, 20254 min read

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Why Knowing Your Audience is Crucial for Your Marketing Strategy

Understanding your audience is one of the most important steps in building a strong social media presence. This article breaks down why knowing your audience matters, how to identify them, and how this insight can shape a more effective and engaging content strategy.

May 16, 20254 min read

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Are Hashtags Still Relevant in 2025?

Hashtags are no longer the magic trick they used to be on Instagram. According to Adam Mosseri, it’s time to shift our focus toward content relevance, engagement, and search optimization. Here’s what that means for your 2025 social media strategy.

May 13, 20252 min read